If we judge the popularity of a car or brand by its total sales in the whole world, it may not give us the most accurate idea of the most popular one. In fact, each country or region has different vehicle demand and environment. For example, Kei cars (a small form factor cars) are very popular in Japan, having the highest sales number in the country; In the United States however, the Ford pickup is possibly the most popular vehicle. Ford sells around a million pickups in many different models in a year. Why? Because pickups are very versatile . Ford has been the best selling truck since 1977 in the US. Furthermore, Americans like pickup: its sales rank number one compared to other cars in the country. All of that being said, despite the smaller size of Kei car, size conscious Chinese don't like it. Moreover, despite the versatility of Pickup cars, adventurous Europeans don't like it.
Therefore, to judge the popularity of a brand, we believe that looking at the number of countries where that brand is the top selling one is a better representation of the car popularity than the whole sales number it has in the world.
Recently, Regtransfers - the largest car license dealer in the UK - released the following data map which shows the distribution of the best-selling car brands in the world's major countries / regions in 2016. It's not hard to see from the figure that although VW is the sales champion in 2016, Toyota was the best-selling brand in more countries, which is a better metrics in defining its popularity.
Number 1: Toyota
Top selling countries: 49.
Toyota is the best-selling car brand in 49 out of 224 countries in the world.
Toyota is a multinational automobile company from Japan, headquartered in Toyota City, Aichi County, Japan. At present, it is the world's largest auto manufacturer in terms of sales volume and profits ; it is ranked fifth in the 2017 fortune global top 500 enterprises list.
As of 2012, Toyota has sold 9.73 million vehicles, 10.013 million vehicles in 2013, and 10.23 million vehicles in 2014. It is the first vehicle factory with an annual output of more than 10 million vehicles. Toyota is also the parent company of Lexus, Daihatsu and Hino brands.
Number 2: VOLKSWAGEN
Top selling countries: 14.
Volkswagen, is a German automaker founded in 1937 by the German Labour Front, a Nazi labour union, and headquartered in Wolfsburg. It is the flagship marque of the Volkswagen Group, the largest automaker by worldwide sales in 2016 and 2017. The group's biggest market is in China, which delivers 40% of its sales and profits.
Volkswagen translates to people's car in German. The company's current international advertising slogan is just 'Volkswagen', referencing the name's meaning.
Number 3: Ford
Top selling countries: 8.
Ford is the second-largest U.S.-based automaker (behind General Motors) and the fifth-largest in the world (behind Toyota, VW, Hyundai-Kia and General Motors) based on 2015 vehicle production. At the end of 2010, Ford was the fifth largest automaker in Europe.
Those are the top 3 most popular car brands in the world according to our metrics. If you disagree with us or want to continue the discussion, you are welcome to communicate with us! We are on Facebook, Instagram and Pinterest
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